The completely censored campaign viewers had to unlock themselves.

Research tells us that the pleasure we get from shopping is akin to how we feel after sex...both actions trigger a release of dopamine. So just like food porn, car porn or porn porn, Klarna created shopping porn.

With more Australians spending their time in bed online shopping, rather than having sex, we wanted to showcase products in the most alluring, enticing way possible to guarantee that Dopamine release.