99% OF PEOPLE EAT CHEETOS WITH THEIR DOMINANT HAND.
This means they only have one option: To use their ‘Other Hand’.
We launched the Cheetos Other Hand campaign with a crazy stunt on the streets of New York City.
Then the giant Sphere in Las Vegas broke… seems like even the Sphere animators might have been eating Cheetos!
And a full page press ad on the front of the New York Times, that was of course written using someones other hand.
NBA Star Jamal Murray even took to the court with a series of ‘missed high fives’ because he was eating Cheetos with his dominant hand.
Then we took to the streets with a series of OOH that highlighted different fails because of people eating Cheetos with their dominant hand.
